While working at The Station Agency I was the one to roll out the video content for Toyotas careers push for their dealerships. This project was fast-turnaround and as such, I was given preshot footage and storyboards to work from.
To execute this one I created all the animations, cuts, sourced music and SFX.
I rolled out 9x16s and 16x9s in 60”, 15” and 6” outputs across 5 different creative executions.
During my time at The Station Agency, I had the opportunity to revitalise their ‘how to’ videos. With their original footage-based videos dated and with a sole focus on the elderly, the new videos focus on a welcoming illustrative style and an inclusive character cast.
For this project, x10 videos were produced. With the help of a Creative Director and an Account Manager, I appropriated and produced style frames for approval, then migrated to After Effects for animation and Premiere Pro for compositing. This project included character rigging, animating to a VO, managing timings and producing lower thirds.
During my time at The Station Agency, I worked across a range of John Deere’s subsidiaries. Focusing on their animated social output, I produced storyboards, retouched images, sourced music and produced custom motion graphics.
Working with a global brand like John Deere meant working from a supplied storyboard and a pool of assets, however all the work we produced was bespoke and localised for the Australian market.
During my time at the Station Agency, I was responsible for producing the Mutti social content for Australia. With the help of a Creative director, this involved storyboarding the original concepts, sourcing music and animating new videos monthly across a range of executions for primarily reels format.
My work for the Virgin Australia brand was as an Animator. This role saw me working agency-side with assets and storyboards laid out in Figma and bringing them to life using After Effects. These social videos required me to separate foreground, midground and background to create parallax movement to otherwise still images.
Role
Digital Design, Motion Graphics Design.
Description
While working with the Subaru brand at Host and at The Station Agency I produced sharp and hard-hitting social videos and static and interactive content for their social outlets.
While working at Akcelo I worked on multiple Tinder projects. The one I took the most ownership of was Tinder Pride. For this campaign, I was the sole motion designer for this round of deliverables. Working closely with Producers and Creative Directors, this entailed making vector assets, grading, and working with raw footage, animating, compositing and incorporating bespoke animations, footage, music, and voiceovers.
Finally, it was my role to oversee and export all deliverables and adapt videos across a range of sizes and timecodes.
During my time at Macquarie University, I had the opportunity to work on a wide array of projects. These included conceptualizing for the MQ 60th anniversary celebration, defining and illustrating the MQ illustration style, creating icons, animating social content and producing print and signage collateral.
While freelancing as an In-house designer at Stan. Sport, It was my responsibility to output various digital comms. These included social ads, digital banners, screen takeovers and website skins. A large part of this role was the retouching and deep etching component which involved colour correction, correctly capturing details such as hair and adjusting levels and curves.
While freelancing at Akcelo I had the opportunity to work on the motion design element of the YouTube Shorts premier rollout in Australia. This campaign involved working with a team of designers across multiple assets.
During my time freelancing at Akcelo, I produced motion graphics and static designs for the Popcorners localisation social campaign. This involved working with a team of Producers, Account Managers and Creative Directors to produce a new look for Popcorners.
The task was to create assets that share a similar feel to the global campaign but ultimately have a very distinctive feel to it. Being the sole designer/animator on this I produced heavily stylised assets that stand along from the global campaign.
During my time freelancing at Akcelo I worked on a variety of Pepsi Max campaigns. This involved working with a team of Producers and CDs to produce social animations and digital / print OOH.
Working on the Pepsi Max brand meant we would be using global assets and conforming to the Pepsi Max playbook. However, there was flex in the designs to add our own style, VO, animation easing and compositions.
While freelancing at Apparent I had the opportunity to work on Cricket Australia. This involved producing print and digital content for the Big Bash League, Test Cricket and WBBL.
2022 - A year in Shorts was a fast turnaround wrap up for the year of content on YouTube and the social platform YouTube Shorts. This involved creating videos from listed creators and referencing a static global campaign
While freelancing at JCDecaux I operated as their in-house designer for Wotif. This job required me to set artwork and develop concepts, source imagery, work with the special build team at JCDecaux to produce to most dynamic and interactive pieces, source and loop audio and video, manage artwork to large format and custom specs, grade and retouch images and rolling out final art.
While freelancing with Akcelo, I was put in charge of rolling out the motion design element of the Smith’s Double Crunch product launch. This involved working with creative directors and producers, from concepting phase to create a key motion visual to carry across all deliverables.
While working on Double Crunch I was also in charge of sourcing imagery and footage, signing off on talent, assisting in audio design, and producing and overseeing all motion design and final output.
While freelancing at Big Red I had the opportunity to do animation work for Optus. My role was strictly that of an animator. All assets, style guides and storyboards were supplied and I worked closely with the in-house designers and animators for these projects.
This role required me to adhere to specific and clearly defined motion guidelines and bring to life predefined storyboards.
During my time at Capital Inc, I facilitated a wide range of design for the company. In collaboration with the Creative Director, I produced concepts for information memorandums, layout, logo & icon design, technical drawing, map tracing, retouching and producing mockups. Working in such a small team meant I was responsible for not only design but other responsibilities such as file management, asset sourcing and setting work for final art.
http://www.capitalinc.com.au
During my time at Akcelo, I rolled out the digital and print OOH campaign for Rockstar Tropical Guava. This involved animating in 3D, rotoscoping, converting and adapting digi assets for print and video editing.
During my time at Akcelo, I had the opportunity to work on a range of different McDonald’s campaigns. This included working with a team of producers and account mangers as well as other designers to roll out recruitment campaigns and the FIFA localisation of the global McDonald’s campaign. These often had very tight deadlines and involved a lot of interpretation to get them over the line.
Role
Digital Design, Motion Graphics Design, OOH Rollouts & Retouching
Description
I was initially put on for one week freelancing with Chatime, this placement quickly got extended with my role expanding from social post adaptations to OOH rollout, animating billboards and menu boards. I also played a part in coming up with the tag-lines for the ‘my first time’ campaign along with retouching all the photography taken for both the products and the talent.
During my time freelancing at Akcelo I worked across a variety of Flave campaigns making social static and animations
Role
Retouching & colour grading, photography & videography, animation, mockups, asset management
Description
My freelance assignment at JCDecaux was a deep dive into the brands corporate and consumer aesthetic.
I was required to help in their imagery rebrand, this meant colour grading and retouching hundreds of images to a consistent and on brand standard. Retouching images involved everything from cleaning city streets of unsightly grime and rubbish to removing or comping people in, to re-skinning trams and adding in new sky.
Animation involved working with line drawings of city networks to produce visuals of data being moved around organically.
These graphics needed to work for both Citylight spec as well as conventional 16:9 for powerpoint presentations and promotional videos.
Role
Digital Design, Motion Graphics Design, OOH Rollouts & Retouching
Description
I have worked on the Red Rooster brand both in-house at Craveable Brands and agency side at Host. In that time I’ve had the opportunity to work on many social videos, HTML banners, Digi and print OOH rollouts and animating EDMs. While freelancing at Craveable Brands I rolled out many social videos including Halloween, Christmas, and specific product campaigns. In addition to this, I’ve helped the brand transition from one branding style to a new look. I was part of the team to roll out the new digital menu boards across the country; I was responsible for making all of the animations currently seen on these screens.
Role
Social Posts, EDMs
Description
While freelancing at Craveable Brands I got the opportunity to work across many static and animated social posts. along with the creative director we would brief a story board back to Chicken treat with how an animation might look and once approved I would roll out the social posts in After Effects.
Role
Digital Design, Motion Graphics Design, OOH Rollouts & Retouching
Description
I have worked on the Oporto brand both in-house at Craveable Brands and agency side at Host. I have worked across a range deliverables including print and digital OOH, social posts both static and animated, as well as menu board take over screens and animations.
I worked on Oporto while they were undergoing a brand refresh and helped shape and rollout the new Portuguese inspired tile aesthetic.
Role
Digital Content Creation, Motion Graphics, Illustration, Videography.
Description
While freelancing at Lion Nathan I was given the opportunity to work on Beer the Beautiful Truth; a brand dedicated to promoting beer and debunking common misconceptions about the beloved beverage.
Covid-19 Check was a reactive logo and animation job. This project was conceived as the start-up cleaning and testing company needed a brand identity. I chose to keep the logo and illustration style simple so it could easily be identified, adapted and reproduced. The animation aspect of this job was created as there was a need to explain Covid-19 Checks service. I storyboarded and illustrated all assets in the video before animating in After Effects.
Role
Creative Direction, Illustration, Branding Design.
Description
This infographic was produced to convey the KPI's, achievements and industry trends currently shaping the Australian beer and wine industry. The key to this infographic was that the client wanted this piece to be fun, informal and playful in the way it conveyed information. On top of this, I also reproduced/redesigned their logo to be more in-line with their more current style.
Several pieces of copy have been changed or removed as requested by the client.
Role
HTML5 Banner creation
Description
These banners were created using supplied .psd's. This rollout included two x variations of Banners, leaderboards, MREC's and Halfpages. This banner suite was rolled out in one day.
Role
Motion Graphics Design.
Description
The Roam Underthink It pieces were a set of animating digital OOH. The challenge came from being supplied a single flat asset, to producing individual files for each moving part of the Chameleon and animating it in a believable away.
The Underthink it was a set of nine different taglines across two different creatives – Beer, Tequila & Lime and Beer, Vodka & Watermelon.
Role
Illustration / Icon Design
Description
My freelance role at Malt Shovel saw me working with their predefined aesthetic to expand on their icon library.
two icon option were made for Quick and Easy Sign Up, Order Online, Same Day Metro Delivery, Credit Card Payment and Face to Face Support.
Role
Print Design, Digital Design, Finished Artist.
Description
vForum was a Freelance Finished Art project that saw me working within a creative team and working closely with a Creative Director. Using pre-supplied assets, I produced over 200 approved executions within 2 weeks to be print ready for the convention.
During this project, I produced indoor billboards, handheld paddles, display booths, tv screens, posters, pull up banners and much more.
As a finished art project, I was working closely with a supplied style guide. However, as with many projects, I was required to use my creative liberty to flex that guide to make things work within the tight timeframe.
Role
Digital Design, Finished Artist.
Description
At Host I worked a lot on the Bankwest brand. It was crucial that I had a deep understanding of their brand guidelines to assist in the rollout of various multi-channel outputs. Being a bank, attention to detail was probably more crucial than most brands, so an eye for detail was paramount.
Role
Finished artist, Asset Management.
Description
At Host I also worked on the Air New Zealand brand. Another multinational brand which owned tight guidelines. Working within the integrated studio I was fortunate enough to produce OOH, presentation documents, TVC graphics and animated banners.
Role
Finished Artist.
Description
Working with Sydney Water at Host required me to have a solid understanding of their brand guidelines and the brand's tone of voice. While working with their brand I produced OOH, Snapchat filters and worked on internal Sydney Water award boards.
