While freelancing with Akcelo, I was put in charge of rolling out the motion design element of the Smith’s Double Crunch product launch. This involved working with creative directors and producers, from concepting phase to create a key motion visual to carry across all deliverables.
While working on Double Crunch I was also in charge of sourcing imagery and footage, signing off on talent, assisting in audio design, and producing and overseeing all motion design and final output.